We design products and experiences

that move markets

We design products and
experiences

that move markets

The new interface layer is being rewritten

—and we’re creating what comes next

The new interface layer is being rewritten—and we’re creating what comes next.

Our team has been trusted by

Our Services

01

Research & Insights

[ + ]

User research

Landscape analysis

Ecosystem & stakeholder analysis

User testing

02

Digital Design & Execution

[ + ]

Content Strategy & IA

User Experience

Design Direction

Design Production

03

Artwork

[ + ]

Creative Direction

Motion & 3D Graphics

Illustration

Sound Design

04

Development

[ + ]

Strategic Creative

Development

Interactive Front-End

Back-end Solutions

01

Research & Insights

[ + ]

User research

Landscape analysis

Ecosystem & stakeholder analysis

User testing

02

Digital Design & Execution

[ + ]

Content Strategy & IA

User Experience

Design Direction

Design Production

03

Artwork

[ + ]

Creative Direction

Motion & 3D Graphics

Illustration

Sound Design

04

Development

[ + ]

Strategic Creative

Development

Interactive Front-End

Back-end Solutions

01

Research & Insights

[ + ]

User research

Landscape analysis

Ecosystem & stakeholder analysis

User testing

02

Digital Design & Execution

[ + ]

Content Strategy & IA

User Experience

Design Direction

Design Production

03

Artwork

[ + ]

Creative Direction

Motion & 3D Graphics

Illustration

Sound Design

04

Development

[ + ]

Strategic Creative

Development

Interactive Front-End

Back-end Solutions

01

Research & Insights

User research

Landscape analysis

Ecosystem & stakeholder analysis

User testing

02

Digital Design & Execution

Content Strategy & IA

User Experience

Design Direction

Design Production

03

Artwork

Creative Direction

Motion & 3D Graphics

Illustration

Sound Design

04

Development

Strategic Creative Development

Interactive Front-End

Back-end Solutions

Selected Work

Rivio

Pioneering product design for the first NLP-native B2B platform

Rivio

Pioneering product design for the first NLP-native B2B platform

Rivio

Pioneering product design for the first NLP-native B2B platform

Riot Games

Building Riot's multi-platform design system across game, media, and platform UX

Riot Games

Building Riot's multi-platform design system across game, media, and platform UX

Riot Games

Building Riot's multi-platform design system across game, media, and platform UX

Ancestry

Reimagining family history with GenAl-powered video storytelling

Ancestry

Reimagining family history with GenAl-powered video storytelling

Ancestry

Reimagining family history with GenAl-powered video storytelling

LightShift

Dispatches from the core team

Al Is the New Operating System

AI is not just speeding up work it is changing how we process information. Until now, technology has been about efficiency, streamlining workflows, and cutting down unnecessary steps. But Al is different. It is starting to expand cognition itself, helping us organize thoughts, structure ideas, and offload mental load in ways no software has before.

Al Is the New Operating System

AI is not just speeding up work it is changing how we process information. Until now, technology has been about efficiency, streamlining workflows, and cutting down unnecessary steps. But Al is different. It is starting to expand cognition itself, helping us organize thoughts, structure ideas, and offload mental load in ways no software has before.

Al Is the New Operating System

AI is not just speeding up work it is changing how we process information. Until now, technology has been about efficiency, streamlining workflows, and cutting down unnecessary steps. But Al is different. It is starting to expand cognition itself, helping us organize thoughts, structure ideas, and offload mental load in ways no software has before.

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Learn about our AI methodology

Leadership

Felix Oppenheimer

Founder & Creative Director

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Felix is a product strategist and designer working at the frontier of Al-native design. With over a decade of experience spanning startups, enterprise, and

emerging tech, he brings a rare blend of systems

thinking, visual clarity, and founder-level execution.

He’s led design for Fortune 500s, scaled zero-to-one products, and now partners with ambitious teams to build what’s next.


At Lux Nova, Felix drives the intersection of cutting-edge interfaces, intelligent tooling, and high-velocity delivery - turning early vision into market-shaping reality.